April 12, 2010
Burton-Taylor study reveals significant differences in regional output, focus and fixed income instrument coverage between the financial news giants
Burton-Taylor International Consulting LLC, a leading
market research, strategy and business consulting organization,
today announced the publication of the first ever detailed
comparison and analysis of English language fixed income news from
Reuters. The two news organizations, who
together command a 61% share of global financial information spend,
deliver more than 3,000 individual headlines per day to their fixed
income users. Knowing which service will best suit their fixed
income needs is difficult for financial news users to determine.
This Burton-Taylor research makes it easier.
The study reveals that, although overall average daily debt news volumes are similar, Bloomberg News production emphasis is on government debt first, followed by corporate and emerging market debt while Reuters News weights emerging market debt first, followed by government and corporate debt instruments.
Fixed income news philosophies differ as well, as greater than 50% of Bloomberg debt news items are headline-only “alerts”, while alerts account for only about 35% of Reuters daily debt news output.
Beyond volume, the report’s qualitative analysis suggests that Bloomberg News more often prioritize debt related stories within their “TOP” News categories then do Reuters News. Additionally, the research indicates that Bloomberg coding for fixed income relevant news may be slightly tighter and produce more focused search results than Reuters.
“After the release last year of our Bloomberg v Reuters news study which focused on all international news from the two providers, our clients asked that we deliver a report looking only at the critical and high risk area of fixed income,” says Douglas B Taylor, Managing Partner of Burton-Taylor. “In response to these requests, we’re proud to have brought to our global fixed income report the same quality, depth and insight that our clients appreciated in last year’s international news report.”
“In this report, however, we’ve changed our publication model, as we now offer a compact report targeted to meet the needs of fixed income news users as well as a robust news production oriented report geared toward meeting the needs of news producers,” Taylor adds. “Our hope is that the asset managers, hedge funds and trading operations, who risk so much on the quality of their decision making information, will now be more confidently equipped to choose the asset backed, municipal bond, derivatives or other fixed income instrument news source which gives them the best chance at success. At the same time, we hope our analysis helps competing news organizations more clearly understand the reporting priorities and tendencies of their rivals and equips them to improve their overall debt product quality and growth opportunities within the industry.”
The 65 page Burton-Taylor report “Bloomberg v Reuters News - Analysis of Fixed Income Services, April 2010” contains 24 pages of detailed charts comparing daily news output across agencies, asset backed, corporate/eurobonds, covered bonds, derivatives, emerging markets, government debt, mortgage backed and municipal bonds within Canada, China, Europe, India, Japan, Latin America, Middle East, Russia, United Kingdom and the United States. It also compares and contrasts how the two organizations reported and displayed the same events on the same day.
The report may be purchased through the Research Order page at the Burton-Taylor website. Interested parties may request a free information kit, including sample slides from the report, by visiting the Research Request page and inputting information kit code BNvRTRSFI2010
International Consulting LLC
Burton-Taylor International Consulting LLC is a business consulting organization focused on helping companies improve performance through improved Market Intelligence, Strategic Planning and Revenue Generation. Burton-Taylor’s trademarked Hourglass AnalysisTM provides a structured, yet customizable process to help companies clearly target new opportunities, define new strategy, and plan new actions to maximize growth. While accomplished in the Americas, Europe and Asia, and with a strategic approach that remains generalist, Burton-Taylor have developed substantial expertise in the global information, news, market data and software industries, with deep focus in North America, China, India and Asia.
+1 646 201-4152
Latest Burton-Taylor News
May 17, 2013
Il Sole 24 Ore
Offuscato Il Modello Bloomberg
Giornalismo, scoop e una rete di dati
funzionano se vangono mantenuti separati
Il sogno di Michael Bloomberg è rosa ed è una celebrità in tutti i continenti. Un sogno scosso da uno scandalo che proprio per questo motivo crediamo stia irritando il sindaco di New York assai più del previsto. Avvicinare il suo nome a pratiche giornalistiche a dir poco eterodosse rischia di allontanarlo dall'ambito frutto che siede in un cubo nero e luccicante sulla sponda del Tamigi: il Financial Times. Full Story
This story, as well as all Burton-Taylor news may be accessed through the Press Room link below.
Latest Burton-Taylor Research
April 10, 2013
Public Relations Information & Software Global
Share & Segment Sizing 2013
Burton-Taylor delivers a comprehensive, 88 page analysis of public relations information & software supplier share, demand segmentation, vendor demographics and survey results of key user expectations. The analysis is sufficiently detailed as to allow public relations information & software providers or industry analysts to clearly understand competitive positioning currently, historically, globally, regionally and within individual demand segments and to enable public relations information & software users to make better informed, more confident and more appropriate purchase decisions which could result in greater profitability.
This report, as well as all Burton-Taylor free or for purchase research, may be requested through the All Research link below.