April 27, 2009
Inside Market Data
Research Compares Bloomberg, Thomson Reuters News
A comparative study of news services from Bloomberg and Thomson Reuters shows that Bloomberg generally produces a higher volume of news items, while Thomson Reuters generally focuses more on analysis, according to research released this week by Burton-Taylor International Consulting LLC.
Burton-Taylor gathered data for both newswires
on multiple dates each month between December
and March. On average, Bloomberg carried just
under 32,000 news items per day, compared to
just under 14,000 per day by Thomson Reuters,
including news from third-party vendors that are
part of each service, but not including news
items "scraped" from the Internet by Bloomberg
and items such as corrections or service alerts.
Douglas B Taylor,
managing partner at Burton-Taylor, Bloomberg
delivers more third-party content than its
rival, including items from other news sources,
company announcements from sources like PR
Newswires, and research announcements from
sources such as Moody's for ratings actions.
Without the third-party news sources, Bloomberg
distributes roughly 11,000 items per day, while
Thomson Reuters carries around 7,600 items.
In the 11,000 items per day that Bloomberg averaged, more than 6,200 tended to be alerts, or single-line headlines, rather than full stories, whereas about 3,300 of Thomson Reuters' 7,600 daily items were alerts. "This may show a difference in philosophy," Taylor says. "Although both services offer excellent speed, a higher percentage of the Bloomberg file is devoted to alerts than that of Thomson Reuters, indicating that Bloomberg may place a stronger emphasis on delivering key facts quickly and moving on, while Thomson Reuters may emphasize pulling together a complete story more quickly."
Bloomberg also appears to take a broader approach to tagging the relevance of stories, generally returning a wider scope of information in response to search terms on the Bloomberg terminal than similar searches done on 3000 Xtra, Taylor says.
The report also directly compares how the two vendors covered the same story over the same 24-hour period-examining between 15 and 20 stories that were either about a major company or were a hot topic on a sampled day-using Burton-Taylor's proprietary NewsMeterTM analysis, which provides an hour-by-hour breakdown of news coverage and whether items are press releases, alerts, full stories, updates, comments or analysis. Among the stories selected for the comparison were Honda's announcement regarding its earnings forecast being cut, Morgan Stanley's results and the Norway rate cut.
While the firm gathered the data and conducted the research independently of Thomson Reuters and Bloomberg, it verified the numbers with both, Taylor says.
by Vicki Chan
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This story, as well as all Burton-Taylor news may be accessed through the Press Room link below.
Latest Burton-Taylor Research
April 10, 2013
Public Relations Information & Software Global
Share & Segment Sizing 2013
Burton-Taylor delivers a comprehensive, 88 page analysis of public relations information & software supplier share, demand segmentation, vendor demographics and survey results of key user expectations. The analysis is sufficiently detailed as to allow public relations information & software providers or industry analysts to clearly understand competitive positioning currently, historically, globally, regionally and within individual demand segments and to enable public relations information & software users to make better informed, more confident and more appropriate purchase decisions which could result in greater profitability.
This report, as well as all Burton-Taylor free or for purchase research, may be requested through the All Research link below.