Why Burton-Taylor

Your Business Will Profit

Burton-Taylor helps you profitably increase revenue and share, create strategy and products, improve market and customer understanding, and reduce risk and uncertainty.  We differentiate ourselves in four ways; Authoritative Expertise, Intellectual Capital, Innovative Thinking and Guaranteed Results.  Each deliver clients a discernable advantage.

 

Authoritative Expertise

Breadth of experience and depth of knowledge; many companies offer one or the other, but few bring both. Through our large and small business consulting services, Burton-Taylor brings a strong history of helping companies dramatically improve key business performance, on the ground, in North America, South America, Europe and Asia.  Our breadth of experience includes defining cross-Asia strategy to result in a tripling of revenue for Thomson Financial, rebuilding pricing structure and sales methods to increase the client base five-fold for Reuters Brazil, and redefining channel management to grow revenue 35% in a key region for Microsoft.  But it’s not just breadth of experience that differentiates B-T. It’s our breadth of experience combined with our depth of knowledge that distinguishes us.

In addition to profound experience, Burton-Taylor brings extensive knowledge in the areas of commercializing data, content and software in multiple industries. We’ve helped companies improve their performance within the Investment Banking, Asset Management, Retail Wealth, Institutional Equities, Sales, Trading, Retail Banking, Insurance and Legal arenas, and have done so across analytic, reference data, news, equity, fixed income, commodity, energy, FX, enterprise and productivity software product lines.

Deep knowledge across industries and sectors, combined with broad experience growing profitable businesses in diverse cultures and economic environments, ensures that Burton-Taylor can help your business maximize growth and profit from any opportunity, anywhere in the world…that’s our expertise.

 

Intellectual Capital

Burton-Taylor’s trademarked methods provide a structured, yet customizable approach to help your company clearly map new opportunities, define new strategy, and plan new actions to maximize growth.  Using B-T’s proprietary Hourglass Analysis^TM we produce your industry’s most detailed set of market, competitor and user needs information. We call this information Add: Advanced decision data^TM, and it forms the foundation upon which your growth strategy will be built. After defining the strategy, Hourglass AnalysisTM results in a clear set of actions to implement your plans. We call these actions Rev: Rapid execution variables^TM and they detail the steps needed to ensure success.

Not only have we originated proprietary processes to create your data, strategy and execution plans, but we've also invented new ways to view your data which actually make it faster for you to interpret and easier for you to recognize opportunities for new growth or greater efficiency. The Taylor-Matrix^TM, for example, displays large amounts of extremely detailed user needs information in a way that makes it exceedingly simple to separate your prospect's "must haves" from their "value adds" and "don't needs".

Hourglass AnalysisTM, Add: Advanced decision dataTM, Rev: Rapid execution variablesTM and the Taylor-MatrixTM are proven examples of how Burton-Taylor helps you grow…by leveraging our intellectual capital.

 

Innovative Thinking

New challenges often call for new solutions. In fact, even challenges companies have solved in the past can often be made more profitable by finding new, innovative ways of achieving results.  Burton-Taylor takes pride in consistently finding profit opportunities for our clients by finding new solutions to challenges.  FAST Mover Advantage^TM and DIY consulting are just two examples of innovative thinking by B-T that has led to more profitable solutions for our clients.

Burton-Taylor defined the opportunity FAST Mover Advantage^TM (First At the Strategic Time) when new solutions were needed for market entry challenges in emerging or developing markets.  B-T recognized that emerging or developing markets often lack infrastructure and clear role definition between the participants.  Consequently, there is no profitable First Mover Advantage because the market is simply not yet developed enough to provide traditional opportunity.  In these situations, however, a company that can accurately project the evolution of the market can also accurately target and prepare for a future market entry at the time of greatest opportunity and least risk.  These companies profit from a FAST Mover Advantage^TM by being the first, at the right time.  Burton-Taylor coined the phrase FAST Mover Advantage^TM and specializes in helping our clients target and profit from these unique opportunities.

DIY Consulting may sound like an amateur approach to business but it actually utilizes the most professional and qualified talent in your industry; your own.  Of course, Burton-Taylor has had great success completing all aspects of customer Market Intelligence, Strategic Planning and Revenue Generation challenges.  Many of our clients, however, have found tremendous value when B-T leads the company’s resources to complete research, strategy or execution.  Not only does the company benefit from cost reductions, but they tell us the market, competitor, strategic and customer knowledge retained by their employees gives them an unprecedented advantage over their competition.

Burton-Taylor differentiates itself by continually finding new ways for clients to capture new opportunity…through innovative thinking.

 

Guaranteed Results

At Burton-Taylor, helping your company improve performance is a collaborative effort. It begins in an open dialogue that allows B-T to clearly understand your needs, expectations and objectives.  It progresses through a shared commitment to deliver exceptional results, and it culminates when you agree that the needs, expectations and objectives have been met; no exceptions, no compromise and no surprises. Burton-Taylor embraces accountability through a commitment that our work won’t stop until the results you expect have been achieved…guaranteed.