STRATEGIC PLANNING
 

At Reuters, we segmented product lines to profitably address both professional and consumer users, enterprise-wide and online.

 

Shape your new strategy

 
REVENUE GENERATION
 

At Microsoft, by redefining channel partner marketing and lead generation activities we increased revenue 35%, in a single year.

 

Capture your new revenue

 
 

Market intelligence...

Find your new customers

Finding new opportunities offering the highest return and lowest underlying risk is never easy.  B-T excels at enabling companies to target opportunities directly and confidently.

 

 


Burton-Taylor’s trademarked Hourglass AnalysisTM provides a structured, yet customizable approach to help your company use Sector and Customer research to better understand the size of your opportunities, the meticulous needs of your prospects and the direct actions to satisfy them.  You may view detailed samples of B-T Hourglass AnalysisTM output here.

Sector research...

Customer research...

 

What's now and what's next

For Battery Ventures, investment opportunities in Asia were many, perhaps too many.  B-T helped narrow them to only the few sectors in India that offered growth projections which met their exceptional requirements.  continued

 

For a closer look at how sector and market research can help to identify new opportunities, or to view detailed samples, please learn more.

The answer is right in front of you

At Thomson Financial, we found a way to expand their addressable market six-fold, within only 12 months.  It wasn't easy, but in the end the answer was right in front of us; Thomson Financial's potential customers.  continued

 

For a more detailed look at how customer research helps to identify new opportunities, or to view detailed samples, please learn more.

   
 
 

Burton-Taylor International Consulting LLC © 2007