Market Intelligence

Find Your New Customers

Finding new opportunities offering the highest return and lowest underlying risk is never easy. Burton-Taylor excels at enabling companies to target opportunities directly and confidently. B-T’s trademarked Hourglass Analysis^TM provides a structured, yet customizable approach to help your company use Sector and Customer research to better understand the size of your opportunities, the meticulous needs of your prospects and the direct actions to satisfy them.

To view detailed samples of B-T Hourglass Analysis^TM output please learn more.

 

Sector Research - what's now and what's next

While consulting for Battery Ventures, investment opportunities in Asia were many, perhaps too many.  B-T helped narrow them to only the few sectors in India that offered growth projections which met their exceptional requirements.  Often companies are presented with multiple opportunities for growth, but may be capable of executing on only one or two in a single year.  Being able to isolate and prioritize the most profitable possibilities can be the difference between achieving annual targets, or coming up short.  Burton-Taylor helps companies use detailed, thorough and focused Market Intelligence to clearly understand where to grow now and where to go next.

Sector Research Services and Sample Extracts

Market sizing - Understand exactly how big your target markets are today to ensure the potential revenue will meet your growth expectations for tomorrow.

Market segmentation - Understand which customers are the truly profitable targets for your business, and which do not match your business needs.

Competitor profiles - Understand the strengths and weaknesses of your competition, as well as which represent the greatest threat and which the greatest opportunity.

Competitor share analysis - Understand who owns the customers today and target who can be yours tomorrow.

Industry growth/trend analysis - Understand how your opportunities will grow, contract or change, to benefit from the advantages you have today and prepare for the FAST Mover Advantage^TM you may have tomorrow.

 

Customer Research - the answer is right in front of you

Working at Thomson Financial, we found a way to expand their addressable market six-fold, within only 12 months.  It wasn't easy, but in the end the answer was right in front of us; the Thomson Financial potential customers.  By recognizing that workflows varied between Thomson's targeted customer groups, and as a result their individual needs varied as well, we were able to use detailed customer research to successfully prescribe the specific product enhancements that would offer the greatest benefit for future customers, at the lowest rate of investment for Thomson Financial.  Burton-Taylor helps shorten the distance between you and your customers, and that puts the answers right in front of you.

Customer Research Services and Sample Extracts

User needs detail - Understand, through the unparalleled detail provided by B-T's trademarked Taylor-Matrix^TM, exactly which product features, content or attributes will expand your opportunities by satisfying the unmet needs of your target customers.

Must have/value add analysis - Understand which features, content or attributes are considered "must have" by your target customers, to ensure that your revenue opportunities will be secured, before you invest.

User workflow analysis - Understand which potential new customers conduct their business in a way that most closely matches the current capabilities of your products, and what new capabilities will open your business to the largest and most profitable growth opportunities.

Why they buy analysis - Understand which factors weigh the heaviest when your target customers choose a company or product, and be certain that yours will come out on top.