MARKET
INTELLIGENCE
 

At Thomson Financial, we found a way to expand the addressable market six-fold, within only 12 months.

 

Find your new customers

 
STRATEGIC
PLANNING
 

At Reuters, we segmented product lines to profitably address both professional and consumer users, enterprise-wide and online.

 

Shape your new strategy

 
 

Revenue generation...

Capture your new revenue

Crafting compelling messages and defining actions that result in shorter sales cycles can be a challenge.  B-T are skilled in helping companies build plans that capture new revenue.

 

 


Burton-Taylor’s trademarked Hourglass AnalysisTM provides a structured, yet customizable approach to assist your company in defining actionable Sales and Marketing plans that result in measurable improvement in sales execution, customer satisfaction and revenue generation.  You may view detailed samples of B-T Hourglass AnalysisTM output here.

 

Sales plans...

Marketing plans...

 

Sell smarter and faster

For Reuters Brazil, we restructured pricing, changed the way pipelines were managed and reviewed, and radically overhauled commission plans.  The result was a 225% jump in sales and 600 new accounts, in less than 18 months.  continued

 

For a closer look at how sales plans can help quickly and profitably generate new revenue, or to view detailed samples, please learn more.

The message provides the motive

At Microsoft, by redefining channel partner marketing, lead generation and management activities we significantly widened the addressable market, jump-started prospecting activity, and grew revenue 35% in a single year.  continued

 

For a closer look at how marketing plans can help quickly and profitably generate new revenue, or to view detailed samples, please learn more.

   
 
 

Burton-Taylor International Consulting LLC © 2007