Shape Your New Strategy
Charting how, when and where to invest, to generate maximum value and capitalize on the most profitable options, is like navigating a maze. B-T helps map the direct path to growth. Burton-Taylor’s trademarked Hourglass AnalysisTM provides a structured, yet customizable approach to enable your company to target the most timely options for growth, and mold the most profitable Company, Business Unit, Product or Service strategies to seize them.
To view detailed samples of B-T Hourglass AnalysisTM output please learn more.
Business Unit/Company Strategy - - - - - know where and when to commit
When PricewaterhouseCoopers aspired to create an Investment Management practice in China, they turned to B-T. We projected the evolution of the market and unearthed nine opportunities that had not been addressed. Often, the most profitable opportunities are realized not just from recognizing unmet needs today, but also from clearly understanding what advantages your company offers and recognizing when the market will be ready to benefit from them in the future. B-T coined the phrase FAST Mover AdvantageTM (First At the Strategic Time) to highlight situations where opportunities will exist for companies who are poised to meet the future needs of a developing market. We help you find innovative ways to exploit these and other unique market opportunities, so you know where to commit and when.
Business Unit/Company Strategy Services and Sample Extracts
Business Unit/Company strategy - Identify and prioritize the most immediate and profitable investments for your company.
Market evolution analysis - Identify today which markets will evolve into significant revenue opportunities for your business tomorrow.
Market segmentation - Identify which customers are the truly profitable targets for your business and plot the path to their revenue.
Industry growth/trend analysis - Understand how your opportunities will grow, contract or change, and map the quickest way to benefit when they do.
M&A/Partner/JV assessment - Identify the opportunities and business relationships that can most quickly drive your profitable expansion.
Due diligence - Identify and minimize the risks of pursuing new opportunities.
Competitor share analysis - Identify who owns the customers today and target which will be yours tomorrow.
Service/Product Strategy - match the product to the prospect
Working at Reuters, we segmented product lines to address professional and consumer users, enterprise-wide and online. The result, as hailed by the CEO, "profitably revived a dormant business, and protected $2 billion in revenue". By clearly understanding the differing and changing needs of the target customers, and closely mapping those needs to product requirements, we were able to define a product strategy which positioned the company to capture significant revenue from new customers, while eliminating the risk of cannibalizing existing revenue. Burton-Taylor helps companies profitably match their products to their prospects.
Service/Product Strategy Services and Sample Extracts
Product segmentation - Identify new or hidden opportunities to expand your customer base and revenue streams within existing product lines, and outline the course to capture them.
Product requirement definition - Identify the key differentiators that will enable your company to maximize revenue growth, while minimizing investment costs.
Pricing - Identify and exploit the pricing parameters that will increase demand without sacrificing profitability.
Competitor profiles - Identify the strengths and weaknesses of your competition and fill the gaps to create your advantage.
Must have/value add analysis - Identify which features, content or attributes are considered "must have" by your target customers, to ensure that your revenue opportunities will be secured, before you invest.
Competitor share analysis - Identify who owns the customers today and define the products to make them yours tomorrow.
Latest Burton-Taylor News
May 17, 2013
Il Sole 24 Ore
Offuscato Il Modello Bloomberg
Giornalismo, scoop e una rete di dati funzionano se vangono mantenuti separati
Il sogno di Michael Bloomberg è rosa ed è una celebrità in tutti i continenti. Un sogno scosso da uno scandalo che proprio per questo motivo crediamo stia irritando il sindaco di New York assai più del previsto. Avvicinare il suo nome a pratiche giornalistiche a dir poco eterodosse rischia di allontanarlo dall'ambito frutto che siede in un cubo nero e luccicante sulla sponda del Tamigi: il Financial Times. Full Story
This story, as well as all Burton-Taylor news may be accessed through the Press Room link below.
Latest Burton-Taylor Research
April 10, 2013
Public Relations Information & Software Global
Share & Segment Sizing 2013
Burton-Taylor delivers a comprehensive, 88 page analysis of public relations information & software supplier share, demand segmentation, vendor demographics and survey results of key user expectations. The analysis is sufficiently detailed as to allow public relations information & software providers or industry analysts to clearly understand competitive positioning currently, historically, globally, regionally and within individual demand segments and to enable public relations information & software users to make better informed, more confident and more appropriate purchase decisions which could result in greater profitability.
This report, as well as all Burton-Taylor free or for purchase research, may be requested through the All Research link below.