Find Your New Customers
Finding new opportunities offering the highest return and lowest underlying risk is never easy. Burton-Taylor excels at enabling companies to target opportunities directly and confidently. B-T’s trademarked Hourglass AnalysisTM provides a structured, yet customizable approach to help your company use Sector and Customer research to better understand the size of your opportunities, the meticulous needs of your prospects and the direct actions to satisfy them.
To view detailed samples of B-T Hourglass AnalysisTM output please learn more.
Sector Research
What's now and what's next
While consulting for Battery Ventures, investment opportunities in Asia were many, perhaps too many. B-T helped narrow them to only the few sectors in India that offered growth projections which met their exceptional requirements.
For a closer look at how sector and market research can help to identify new opportunities, or to view detailed research samples, please learn more.
Customer Research
The answer is right in front of you
Working at Thomson Financial, we found a way to expand their addressable market six-fold, within only 12 months. It wasn't easy, but in the end the answer was right in front of us; Thomson Financial's potential customers.
For a more detailed look at how customer research helps to identify new opportunities, or to view detailed research samples, please learn more.
Shape Your New Strategy
Charting how, when and where to invest, to generate maximum value and capitalize on the most profitable options, is like navigating a maze. B-T helps map the direct path to growth. Burton-Taylor’s trademarked Hourglass AnalysisTM provides a structured, yet customizable approach to enable your company to target the most timely options for growth, and mold the most profitable Company, Business Unit, Product or Service strategies to seize them.
To view detailed
samples of B-T Hourglass AnalysisTM output please learn
more.
Business
Unit/Company Strategy
Know where and when to commit
When
PricewaterhouseCoopers
aspired to create an Investment Management practice in China, they
turned to B-T. We projected the evolution of the market and
unearthed nine opportunities that had not been addressed.
For a closer look at how new opportunities
drive business unit and company strategy, or
to view detailed strategy samples,
please
learn more. Service/Product
Strategy
Match the product to the
prospect
Working at
Reuters,
we segmented product lines to address professional and consumer
users, enterprise-wide and online. The result, as hailed by the CEO,
"profitably revived a dormant business, and protected $2 billion in
revenue". For
a more detailed look at how the correct service or product strategy
captures new opportunities, or
to view detailed
strategy samples, please
learn more.
Capture Your New Revenue
Crafting compelling messages and defining actions that result in shorter sales cycles can be a challenge. Burton-Taylor are skilled in helping companies build plans that capture new revenue. Burton-Taylor’s trademarked Hourglass AnalysisTM provides a structured, yet customizable approach to assist your company in defining actionable Sales and Marketing plans that result in measurable improvement in sales execution, customer satisfaction and revenue generation.
To view detailed samples of B-T Hourglass AnalysisTM output please learn more.
Sales Plans
Sell smarter and faster
Working for Reuters Brazil, we restructured pricing, changed the way pipelines were managed and reviewed, and radically overhauled commission plans. The result was a 225% jump in sales and 600 new accounts, in 18 months.
For a closer look at how sales plans can help quickly and profitably generate new revenue, or to view detailed sales plan samples, please learn more.
Marketing Plans
Match the product to the prospect
Working at Microsoft, by redefining channel partner marketing, lead generation and management activities we significantly widened the addressable market, jump-started prospecting activity, and grew sales 35% in a single year.
For a closer look at how marketing plans can help profitably generate new revenue, or to view detailed marketing plan samples, please learn more.
Latest Burton-Taylor News
December 10, 2011
The Economist
Thomson Reuters - Screen Test
The information company, in danger of losing its top spot, gets a new boss
IN SEVEN years as head of Reuters, Tom Glocer brought the British-based news agency from the verge of bankruptcy to a state of rude health. But he has done less well as chief executive of Thomson Reuters, the company created when Thomson, a Canadian purveyor of professional information for lawyers, accountants and others, bought Reuters in 2008. Full Story
This story, as well as all Burton-Taylor news may be accessed through the Press Room link below.
Latest
Burton-Taylor Research
November 10, 2011
China Financial Market Data/Analysis Market Share 2012 - Key Competitors
Combined
data from Burton-Taylor and Robert Agnew of Marlin & Associates
estimates China domestic vendors increasing relative share
Burton-Taylor International Consulting LLC, a leading information and news industry market research, strategy and business consulting organization, today published a report estimating mainland China financial market data/analysis spend will reach USD745.4 million by the end of 2011.
This report, as well as all Burton-Taylor free or for purchase research, may be requested through the All Research link below.
